Confused About SEO? Let Your Web Host Take Care of It – Really!

Search engine optimization (SEO) is a hot topic of conversation these days, and for good reason — it helps you drive users to your website without paying for advertising!

But maybe you tried to do SEO for your website and got frustrated with all the details — how do you get your site to come up quickly in a search engine results list?

Let your web host help you out. I know most people don’t consider their web host when they think about SEO – after all, your host doesn’t touch your site’s HTML, and it doesn’t write your content for you. But your choice of web host can actually make or break your website’s SEO. Make sure your web host has these items before you sign on:

1. Guaranteed Reliability
   Ever wonder how your website ends up at the top (or the bottom) of the list? Robots. No, really. When you type “XX” into a search engine, that search engine uses robots to crawl through website HTML in search of relevant terms. In fact, if your website is down, no one can view your site, so your overall popularity will nose-dive. If your web host’s server is constantly crashing, your search engine ranking will crash, too. Look for a 99% uptime guarantee in any web hosting plan.
2. Hack-proof Security
   If your server is hacked, your website goes down until your web host figures out how to get around the problem.. and neither one of you will know how long that will take! That’s a big problem. So, how do you know if a web host is secure? First, ask what security methods they use for their servers. Then ask if their control panels include extra security applications, like IP Deny Manager and Leech Protect. Web host security suite like SiteLock always adds advantages into SEO.
3. Superior Server Speed
   How many times has this happened to you: You click a link and then… nothing happens? You wait. And wait. And the website …keeps… loading. And if you’re like most people, you’re not going to wait around forever for a super-slow site – you’ll move on to find something faster. This is a good thing to keep in mind when you’re thinking about your own site: If your website loads too slowly, users will get annoyed and move on. Google actually knows how long users stay on your website before going to the next one and includes that information in their rankings. Bottom line: If your server is slow, your ranking will suffer.
4. Malignant User Screening
   Another piece of information grabbed by the crawlers? Your IP address. Which means you could be in trouble if you share a server with a spammer. If you use shared web hosting, you will share your IP address with the other websites on the server. If they get penalized by the search engines, you probably will too. If you don’t want to pay for a dedicated server, ask the web host about their screening techniques for the shared hosting plans. Many web hosts say that spammers aren’t allowed, but do they actually check the sites on their servers?
5. Automatic SEO Applications
   Look for a web host that includes SEO tools in their control panel. These applications can make SEO a lot easier for you — by automatically building meta tags, posting links to your content on bookmarking sites like Stumble, and helping to identify keywords. There are hundreds of applications out there, so make sure your web host has a few helpful SEO tools before you buy.

SEO Starts with Good Hosting

It would take a book to go over everything there to know about SEO, but choosing a web host will take care of a few of the most important things for you. Choose a web host that’s reliable, fast, screens their users, and includes a couple SEO applications, and you’ll be pleasantly surprised at all the new traffic on your website! If you need my recommendation, you may want to check out my liste of best web host.

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