Why You Need Facebook (Even Though You Have A Website!)
You have a killer website – you’ve paid careful attention to SEO, your content is outstanding, and your hits are through the roof. Whatever you’re trying to sell is selling.
And that’s why you haven’t bothered creating a Facebook page for your business. It’s a lot of extra work – and you’re doing fine without it. Right?
Well, kind of. But you may be missing out – big time. As of 2011, Facebook has 750 million global users. That’s 750 million users that you can access for free. Convinced? You should be. Still not sure if Facebook is worth all that extra work? Keep reading! I think you’ll change your mind.
With Facebook, you can do all kinds of cool stuff for your brand:
Spread News Faster
Facebook is super-easy to update – no matter where you are. All it takes is the click of a button! No complicated coding, no design, no uploading – all you have to do is hit “Share”! And, even if you’re not by your computer, you can easily post little snippets of information from your smartphone. Or, you can link to larger pieces of content on your website or blog.
And Spread that News to More People!
The average user spends 55 minutes on Facebook every single day! That means that if you can get someone to Like your page, they’ll probably see the information that you post. And if you can get them to Like your status updates, their friends might see them, too.
Reaching the friends of your customers is one of the best parts of Facebook. When someone sees that their friend likes your product, your company is getting a free testimonial! Then, that person might start following your Facebook page too.
Boost Search Engine Traffic
Need I say more? Any content on your Facebook business page will show up in Google search results. And since Facebook is a high-traffic site, your business page will come up quickly in search results if you update frequently. Another bonus? Facebook users are likely to go from your business page over to your outside website, so you can boost your website’s traffic and SEO, too!
Listen to Your Fans
Because your customers probably don’t interact with you on your website, your Facebook Wall is the perfect place for you to gain a little insight about their attitude towards your brand. As soon as you make a post, your fans can come back with a comment.
And this real-time commenting can play heavily to your advantage. It turns Facebook into the perfect market research tool! You can ask your potential customers questions about your company, your product line, and what you could do better. You can create polls to gather this information, or just ask and see what kind of comments you get. Much easier than emailing a survey that most people will just delete!
Convinced Yet?
As the Internet changes, people are using Facebook for more than just connections with friends. They’re interacting with brands and companies, and might even go to a business page before they try your website.
Stay tuned: Next week, I’ll tell you how Facebook can work hand-in-hand with your website, and make it even stronger!
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